Publishing a book remains an adventure of the author, even if POD
has made this process easier and reduced to a minimum
the author’s financial risk as well as the
To register as an author, complete the
specific form on the Submission page. See the complete process of publishing in the page
titled Publishing steps.
For proposed material to be accepted by the
publishing house, it must meet a few minimal
– The work must not be a literary
theft; for the paragraphs and portions taken from other
copyrighted works, the reference page must cite the
– The subject can be of any kind except
for pornography, hate and violence instigation,
defamation, and offense to persons or institutions.
– The content must not contain sections
or portions in the above prohibited categories of
subjects, regardless of the amount of such content.
– The text must be correct in expression, grammar, and spelling. Texts
containing such errors are accepted, provided the number
of these kinds of errors is kept to a minimum so that
they can readily be corrected and do not call into
question the basic education of the author.
– Deductive expositions must have logical
consistency and must start from provable, observable, or
Besides these basic requirements, the
publishing house reserves the right to reject any
material that is considered to be suspicious with
respect to author's rights or logical consistency, on
the basis of our criteria.
percent of rejection of the proposed materials that
don't meet the basic editorial requirements is about 20%.
The percent of the accepted materials that are set
for the traditional publishing (through which all
initial expenses and also the risks of the investment
are on the publisher)
is about 10%.
Once a manuscript finished, any author can see it
published and put at retailers' disposal in less than
As for any new product, its quality is not
an exclusive condition for successful sale. Description,
wrapping, advertising, and—not least—price, count as
You may write an extraordinary book that
contains vital information, or a novel that readers
cannot put down. These books, no matter how good, will
not capture readers' attention among the millions of
titles posted on the Internet, unless a proper marketing
campaign is run for them.
This is why the author who chooses POD must
be—or must to learn to be—a good marketer of his or
her own titles, independent of the publisher's
But before that, the author must build his
or her work with professionalism to generate a quality
book, both in content and in the form in which it is
The fact that POD publishing is not
restrictive and offers almost total credit to the author
may make him or her to rush the finalization of the
book, and thus reduce his or her attention to detail or
the time allocated to correction. This inconsistency may
leave the final manuscript containing errors, even if
only errors in spelling or typing that may even escape
the publisher's corrective verification.
The effects of such errors might be seen in
future sales, as the following example illustrates. Most
readers buy a book without seeing its content (on the
Internet) or, at least, without scanning a sufficiently
long text (in physical bookstores). They buy by the
description and other marketing elements (cover image,
reviews, ratings, etc.). Especially if the title is a
new release, these decision criteria are primary. Only
when the reader gets home and begins to read the text of
the new book in detail will he or she notice those
errors: typing, spelling, grammar, translation, or
Depending on the number and amount of
errors, the reader might post a bad comment or rating
for that title on the website from which he or she
bought it or on other specialized forums. These bad
comments remain posted and influence the next potential
clients, and can have an immediate and often permanent
effect on sales.
Moreover, most retailers who stock that
title (even in small quantities) will not purchase
additional titles by the respective author and even from
the respective publisher again, as a result of eventual
returns from their readers. This is the reason why the
first suggestion we make for the becoming an author is
the following: Pay special attention to personal verification,
from text editing to spelling and translation; scan the
text several times before sending it to us, catching the
eventual errors and correcting them.
your manuscript is to be translated into English, use
a professional translator
who specializes in the field of your book subject. After
finishing the translation, we recommend you forward the text to a native English speaker
editor-corrector, even though this service means additional expense. Frequently,
especially in specialized texts, the translation made by
a non-native English translator generates idioms that
are grammatically correct but which have no meaning and
form in current spoken English. After translation and
native correction, rearrange the content carefully on
each page because the text has been modified. It
is also necessary to scan the English text,
searching for eventual involuntary errors of the
every title following to be published under our main
imprint (INFAROM), the corrective verification is
mandatory. You can also consider other two imprints (I.A.F.C.R.
or P.A.M.) to choose from.
I.A.F.C.R. (Infarom's Author
Full Content Responsibility) means the book is printed
and distributed through INFAROM, but its content was not
read, checked, or reviewed by us, but only by its
author; this provision is clearly stated on the
copyright page of each I.A.F.C.R. title.
P.A.M. (Published on Author's Management) books
are also free of our proofreading and reviewing and are not put in the POD distribution network (they are
just printed and sent to the author per his or her
direct order). So
I.A.F.C.R. and P.A.M. books do not carry the publisher's name on
recommend that your manuscript be edited in Microsoft
Word 2000 or later versions.
Once your book content is finished and polished and put
into final form, you should concentrate on the correct
creation of the finished files necessary for title
setup. For best results, start
with the creation of the first Word file containing the
proposed material, to respect the technical
specifications of the interior file
for sizes, margins, pagination, fonts, and colors. We
recommend you use the following Word editing parameters
except for color books, which require bigger sizes: page
dimensions of 6 x 9 or 5 x 8 inches; margins of 0.5 to 1
inch on all sides; header and footer 0; left-right and
top-bottom centering; 10 to 12 pt Times New Roman fonts
for body text; 16 to 24 pt for chapters and subchapters;
start each new chapter with an odd numbered page; center
page numbers at the page bottom, with no number on first
page. On the copyright page, leave blank spaces to be
completed with data sent by the publisher: publisher
box, ISBN, copyright note.
corrective verification, take a panoramic eye scan of all pages to catch eventual changes in the
pagination due to text
The title must be attractive and must express the book’s content. Because POD
distribution is run preponderantly online and the data
are presented in text format, it is good for the chosen title to contain as many keywords as possible to be returned by as many
searches as possible in the search engines. For
specialized books, we recommend the format title:
subtitle (example: Domestic technical manual:
How to fix household apparatus).
cover is a very important
marketing element; many clients order a book exclusively
based on the attractiveness of its cover. This is why we
recommend working with a person qualified in image
editing and art design to create your cover. If
you edit the cover on your own or in collaboration with
a professional, first wait for
us to send you the calculation of the spine width,
depending on the chosen format and the final number of
pages of your book.
containing the book interior must
be generated by using a professional software to
ensure it preserves the formatting of the initial
document and its dimensions (page sizes, margins). The
newer versions of the printer driver Acrobat Distiller
meet these conditions, but many of the free software
programs found on the Internet (by operating searches on
keywords like "PDF converter", "PDF
printer driver", "convert doc to pdf") do
not. After the final file is generated, eye
scan the PDF document, checking that all Word-edited
elements are left in their place and are visible.
More details about the structure and the technical
requirements for finished files can be found in the
section titled Technical
as well as in the POD Operating Manual.
author's own marketing campaign must be run
whenever the author has time, but preferably on a
regular basis. Track and check on the Internet the
listings holding your title (especially on Amazon), post
your own reviews and comments, contribute to the forums
for the specialty of your book, publish articles, and
always refer to your title. Generally, use
all online means for increasing the exposure of your
title on the Internet, with direct results in
growing the sales volume. More details about author's
own marketing efforts can be found in the section titled
revision intention for a title in production must be
emailed to us, and new revised files are to be sent
through a special form we will put at your disposal.
A title may be withdrawn from production
and the digital catalogue with a 30-day prior notice.
The list price of a published title may be changed with
a 45-day prior notice.