|
|
Through
our partnership with the INGRAM BOOK GROUP, the
world’s leader in the POD industry, the basic
distribution of titles published by INFAROM is ensured
and has impressive coverage—currently over 90% of the
retail market in the United States and the United
Kingdom and a part of the continental European market.
Other top distributors carrying INFAROM
titles are Baker & Taylor, Barnes & Noble (US),
Bertrams, and Gardners (UK).
About 25% of book sales over the Internet
are made by Amazon.com through its online bookstores, in
which over 2 millions titles are listed. Due to an
agreement between Amazon and the aggregator L.S. Inc.
(our partner in POD printing), any title published
through us that meets our standard editorial
requirements will soon appear on Amazon's main website
and other international Amazon websites. For more
details about the POD system, see the section titled What
is POD.
Ingram Book Group
- www.ingrambook.com
Ingram
is the world’s biggest book distributor, feeding
dozens of thousands of physical and virtual bookstores
around the world. Ingram stocks titles from a limited
number of publishers, selected on the basis of quality
and efficiency criteria. Stocked titles may be published
traditionally as well as through on-demand publishing.
It also handles orders in the POD system from all the
retailers that have access to its catalogues.
Ingram started business in the book
industry in 1964 and has become the world leader due to
the innovative distribution systems it has implemented
and developed. Since the 1990s, alongside Internet
expansion, Ingram succeeded in developing a highly
efficient POD distribution and marketing system having a
wide appeal internationally, through which it maintains
its top position among book distributors.
Ingram has over 2000 employees, works with
over 43,000 publishers around the world, and supplies
over 30,000 customers, retailers, and wholesalers.
Amazon
- www.amazon.com Amazon.com
is the giant of virtual bookstores. With over 14,000
employees, average weekly traffic of more than 1 million
visitors (on its main website alone), and more than 2
millions titles stocked, Amazon earned a gross income of
US$11.5 billions in 2006. Over time, the company has
diversified the palette of products its sells by adding
electronic books, software, DVDs, electronic products,
and much more.
Amazon has a very functional system for
listing books, which includes review sections, comments
with ratings from readers, promotional tools inside and
outside the website, publisher insertions, the
search-inside program (through which readers can view
pages from listed books without being able to copy
them), as well as a strong affiliate system (anyone can
create an affiliate account through which to distribute
Amazon titles, with no need to create their own stock or
take part in delivery).
Amazon also operates through other six
international websites in Canada, the United Kingdom,
France, Germany, Japan, and China: www.amazon.ca,
www.amazon.co.uk, www.amazon.fr,
www.amazon.de, www.amazon.co.jp,
www.joyo.com.
Abebooks
- www.abebooks.com
AbeBooks.com is the world’s largest online marketplace
for books, with over 70 million new, used, rare, and
out-of-print titles listed for sale by more than 13,000
independent booksellers from around the world. AbeBooks
has millions of registered customers who collectively
purchase up to 25,000 books a day from its 5 global
websites: www.AbeBooks.com,
www.AbeBooks.co.uk,
www.AbeBooks.de, www.AbeBooks.fr
and www.Iberlibro.com.
A true internet success
story, AbeBooks.com has been selling books online since
1996, and is a private company based in Victoria, BC
Canada, with offices in Germany and Spain.
Alibris
- www.alibris.com
Alibris is a top online destination for new and used books,
as well as rare and out-of-print books. They connect
people who love books, music, and movies to the best
independent sellers from 45 countries around the world.
Their proprietary technology and advanced logistics allow
them to offer over 60 million used, new, and out-of-print
books to consumers, libraries, and retailers, which
include Amazon.com, Barnes & Noble, Books-A-Million,
Borders, and Chapters/Indigo. Founded in 1998 and
acquired by Oak Hill Capital Partners in 2006, Deloitte
named Alibris a "Fast 50" and a
"Technology Fast 500" growth business in 2005.
Alibris also operates in UK through their website www.alibris.co.uk.
...............................................................................................................................................
Besides
the basic distribution ensured by partnership with
Ingram and collaboration with other distributors in the
U.S. and U.K., together with listings on the major
retailers' websites, INFAROM
does its own marketing to promote its titles. Our
campaigns use both traditional and online tools to
target communities with specific interests and retailers
specializing in certain editorial fields.
For a title considered to have special
sales potential, additional campaigns at the local level
are run (through direct marketing to retailers), as well
as campaigns for licensing translation rights.
Respective titles can be also shown at major
international book fairs (in Frankfurt, London, Prague,
Tokyo, and other book fairs). Such campaigns require
additional funds, which can be augmented by the author's
contribution as result of negotiating and signing a
publicity contract. These additional campaigns are
projected from the moment of observing a regular and
satisfactory sales volume for a respective title.
...............................................................................................................................................
Also
for titles published in an author's own language, Ingram
ensures international distribution. Titles are listed in
distributors' catalogues in the section titled books
in ... (the language book is edited in), and
potential customers come from the communities of the
respective language in the U.S. and Europe. Those titles
are also listed on Amazon and its affiliate websites.
See the section titled Non-English
publishing. The author may provide local
distribution on his or her own through the service
called direct order, which allows the author to
order copies of his or her own titles in any quantity at
cost price (printing plus shipping costs). ...............................................................................................................................................
During
the period covered by the publishing contract, the
author is encouraged and counseled to run his or her own
online marketing campaign to promote a book and grow
sales for the benefit of both author and publisher, regardless of
whether the book is an English title or a title in the
author's own language. The POD system allows this author
participation in the marketing of his or her titles, and
this has a visible effect on book sales (see the section
titled Resources). |