Infarom Publishing

Distribution/Marketing

 
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   Through our partnership with the INGRAM BOOK GROUP, the world’s leader in the book industry, the basic distribution of titles published by INFAROM is ensured and has impressive coverage—currently over 90% of the retail market in the United States and the United Kingdom and a part of the continental European market.
   Other top distributors carrying INFAROM titles are Baker & Taylor, Barnes & Noble (US), Bertrams, Gardners (UK), and
Hachette Book Group (France).
   About 30% of book sales over the Internet are made by Amazon.com through its online bookstores, in which over 5 millions titles are listed. Due to an agreement between Amazon and our aggregator (a subsidiary of ingram Book Group, our partner in POD printing), any title published through us will soon appear on Amazon's main website and other international Amazon websites. For more details about the POD system, see the section titled What is POD.

   Ingram Book Group - www.ingrambook.com
  
Ingram is the world’s biggest book distributor, feeding dozens of thousands of physical and virtual bookstores around the world. Ingram stocks titles from a limited number of publishers, selected on the basis of quality and efficiency criteria. Stocked titles may be published traditionally as well as through on-demand publishing. It also handles orders in the POD system from all the retailers that have access to its catalogues.
   Ingram started business in the book industry in 1964 and has become the world leader due to the innovative distribution systems it has implemented and developed. Since the 1990s, alongside Internet expansion, Ingram succeeded in developing a highly efficient POD distribution and marketing system having a wide appeal internationally, through which it maintains its top position among book distributors.
   Ingram has over 2000 employees, works with over 45,000 publishers around the world, and supplies over 40,000 customers, retailers, and wholesalers.

   Amazon - www.amazon.com
   Amazon.com is the giant of virtual bookstores. With over 15,000 employees, average weekly traffic of more than 1 million visitors (on its main website alone), and more than 7 millions titles stocked, Amazon earned a gross income of US$11.5 billions in 2006. Over time, the company has diversified the palette of products its sells by adding electronic books, software, DVDs, electronic products, and much more.
   Amazon has a very functional system for listing books, which includes review sections, comments with ratings from readers, promotional tools inside and outside the website, publisher insertions, the search-inside program (through which readers can view pages from listed books without being able to copy them), as well as a strong affiliate system (anyone can create an affiliate account through which to distribute Amazon titles, with no need to create their own stock or take part in delivery). 
   Amazon also operates through other six international websites in Canada, the United Kingdom, France, Germany, Spain, Japan, and China:
www.amazon.ca, www.amazon.co.uk, www.amazon.fr, www.amazon.de, www.amazon.es, www.amazon.co.jp, www.joyo.com.

   Barnes & Noble - www.bn.com
   Top retailer and international distributor, activating on the book market and preserving its brand since the 1960'. It manages over 2 million titles and sells about 300 de million books per year. It has its own bookstore network over the U.S. territory, which carries over 250.000 titles, as well as a huge virtual bookstore, holding an important ebook section. It also owns a separate network of over 600 scholarly and academic bookstores.

   Baker & Taylor - http://www.baker-taylor.com
   American distributor of books and entertainment products (music, movies, etc.), with a history of over 140 years. It feeds retailers worldwide, as well as scholarly and academic libraries. It has its own publishing group and also a platform of POD and digital content services.

   Follet Higher Education Group - www.fheg.follett.com, www.efollet.com
   American distributor of books dedicated to high school and college students, with a 137-year history, owing its own nationwide network of over 850 bookstores. The group supplies over 1,800 independent physical and virtual campus bookstores over U.S. and Canada, having a current gross income of US$3 billions. Titles in its inventory are mainly of scholarly/academic categories.

   Gardners - www.gardners.com
   Top UK wholesaler and distributor of books and music, with a catalogue of about 2 million titles, activating internationally. It also owns a platform of POD services.

   Bertrams - www.bertrams.com
   Top UK wholesaler and distributor of books, music and software, founded in 1968, activating internationally. it also supplies the scholarly and academic bookstores in UK.

   Hachette Book Group - www.hachettebookgroup.com
   Book and magazine publishing and distribution group, activating on the French market, a subsidiary of Hachette Livre, the second largest publisher in the world, with a history of over 170 years. Through its partnership with Ingram Book Group in 2009, HBG opened a POD distribution unit in France for the titles of both groups.

   Abebooks - www.abebooks.com 
   AbeBooks.com is the world’s largest online marketplace for books, with over 70 million new, used, rare, and out-of-print titles listed for sale by more than 13,000 independent booksellers from around the world. AbeBooks has millions of registered customers who collectively purchase up to 25,000 books a day from its 5 global websites: www.AbeBooks.com, www.AbeBooks.co.uk, www.AbeBooks.de, www.AbeBooks.fr and www.Iberlibro.com. A true internet success story, AbeBooks.com has been selling books online since 1996, and is a private company based in Victoria, BC Canada, with offices in Germany and Spain. 

   Alibris - www.alibris.com
   Alibris is a top online destination for new and used books, as well as rare and out-of-print books. They connect people who love books, music, and movies to the best independent sellers from 45 countries around the world. Their proprietary technology and advanced logistics allow them to offer over 60 million used, new, and out-of-print books to consumers, libraries, and retailers, which include Amazon.com, Barnes & Noble, Books-A-Million, Borders, and Chapters/Indigo. Founded in 1998 and acquired by Oak Hill Capital Partners in 2006, Deloitte named Alibris a "Fast 50" and a "Technology Fast 500" growth business in 2005. Alibris also operates in UK through their website www.alibris.co.uk.

   Espresso Book Machine (EBM)
  
The Espresso Book Machine (“the book ATM”), produced by On Demand Books in partnership with Xerox, offers the newest POD technology. The EBM has all the functions of a small printing house (printing, trimming, and binding); with no human intervention, this device can print and bind an ordered book within minutes. The machine is connected to a public-accessed computer, through which any customer can order the desired title from the catalogue. The EBM computer is connected to Ingram's global network, giving the user access from any location to over 7 million titles. Espresso Book Machines can be found in the biggest libraries of the world, as well as universities and independent bookstores over all continents, and expansion of this technology continues. To view a short movie showing the EBM in action, click  here

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   Besides the basic distribution ensured by partnership with Ingram and collaboration with other distributors in the U.S. and U.K., together with listings on the major retailers' websites, INFAROM does its own marketing to promote its titles. Our campaigns use both traditional and online tools to target communities with specific interests and retailers specializing in certain editorial fields.
   For a title considered to have special sales potential, additional campaigns at the local level are run (through direct marketing to retailers), as well as campaigns for licensing translation rights. Respective titles can be also shown at major international book fairs (in Frankfurt, London, Prague, Tokyo, and other book fairs).
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Also for titles published in an author's own language, Ingram ensures international distribution. Titles are listed in distributors' catalogues in the section titled books in ... (the language book is edited in), and potential customers come from the communities of the respective language in the U.S. and Europe. Those titles are also listed on Amazon and its affiliate websites. See the section titled Non-English publishing.
  
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   Distribution in Romania
 
 In Romania also we work with the major distributors and retailers:
   LIBRARIE NET - principal national retailer
   BOOKLAND - national retailer and distributor
   BIBLIOS - national retailer
   BOOKBYTE - national ebook retailer
   DDC - principal national distributor
   For more details, please visit our Romanian website www.infarom.ro .

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Also for titles published in an author's own language, Ingram ensures international distribution. Titles are listed in dis

   During the period covered by the publishing contract, the author is encouraged and counseled to run his or her own online marketing campaign to promote a book and grow sales for the benefit of both author and publisher, regardless of whether the book is an English title or a title in the author's own language. The POD system allows this author participation in the marketing of his or her titles, and this has a visible effect on book sales (see the section titled Resources).

 

 
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