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Through
our partnership with the INGRAM BOOK GROUP, the
world’s leader in the book industry, the basic
distribution of titles published by INFAROM is ensured
and has impressive coverage—currently over 90% of the
retail market in the United States and the United
Kingdom and a part of the continental European market.
Other top distributors carrying INFAROM
titles are Baker & Taylor, Barnes & Noble (US),
Bertrams, Gardners (UK), and
Hachette Book Group (France).
About 30% of book sales over the Internet
are made by Amazon.com through its online bookstores, in
which over 5 millions titles are listed. Due to an
agreement between Amazon and our aggregator
(a subsidiary of ingram Book Group, our partner in POD printing), any title published
through us that meets our standard editorial
requirements will soon appear on Amazon's main website
and other international Amazon websites. For more
details about the POD system, see the section titled What
is POD.
Ingram Book Group
- www.ingrambook.com
Ingram
is the world’s biggest book distributor, feeding
dozens of thousands of physical and virtual bookstores
around the world. Ingram stocks titles from a limited
number of publishers, selected on the basis of quality
and efficiency criteria. Stocked titles may be published
traditionally as well as through on-demand publishing.
It also handles orders in the POD system from all the
retailers that have access to its catalogues.
Ingram started business in the book
industry in 1964 and has become the world leader due to
the innovative distribution systems it has implemented
and developed. Since the 1990s, alongside Internet
expansion, Ingram succeeded in developing a highly
efficient POD distribution and marketing system having a
wide appeal internationally, through which it maintains
its top position among book distributors.
Ingram has over 2000 employees, works with
over 45,000 publishers around the world, and supplies
over 40,000 customers, retailers, and wholesalers.
Amazon
- www.amazon.com Amazon.com
is the giant of virtual bookstores. With over 15,000
employees, average weekly traffic of more than 1 million
visitors (on its main website alone), and more than 7
millions titles stocked, Amazon earned a gross income of
US$11.5 billions in 2006. Over time, the company has
diversified the palette of products its sells by adding
electronic books, software, DVDs, electronic products,
and much more.
Amazon has a very functional system for
listing books, which includes review sections, comments
with ratings from readers, promotional tools inside and
outside the website, publisher insertions, the
search-inside program (through which readers can view
pages from listed books without being able to copy
them), as well as a strong affiliate system (anyone can
create an affiliate account through which to distribute
Amazon titles, with no need to create their own stock or
take part in delivery).
Amazon also operates through other six
international websites in Canada, the United Kingdom,
France, Germany, Spain, Japan, and China: www.amazon.ca,
www.amazon.co.uk, www.amazon.fr,
www.amazon.de,
www.amazon.es, www.amazon.co.jp,
www.joyo.com.
Barnes
& Noble - www.bn.com
Top retailer and international distributor, activating
on the book market and preserving its brand since the
1960'. It manages over 2 million titles and sells about 300
de million books per year. It has its own bookstore
network over the U.S. territory, which carries over 250.000
titles, as well as a huge virtual bookstore, holding an
important ebook section. It also owns a separate network
of over 600 scholarly and academic bookstores.
Baker &
Taylor -
http://www.baker-taylor.com
American distributor of books and entertainment products
(music, movies, etc.), with a history of over 140 years.
It feeds retailers worldwide, as well as scholarly and
academic libraries. It has its own publishing group and
also a platform of POD and digital content services.
Follet
Higher Education Group -
www.fheg.follett.com,
www.efollet.com
American distributor of books dedicated to high school
and college students, with a 137-year history, owing its
own nationwide network of over 850 bookstores. The group
supplies over 1,800 independent physical and virtual
campus bookstores over U.S. and Canada, having a
current gross income of US$3 billions. Titles in
its inventory are mainly of scholarly/academic
categories.
Gardners -
www.gardners.com Top UK wholesaler
and distributor of books and music, with a catalogue of
about 2 million titles, activating internationally. It
also owns a platform of POD services.
Bertrams -
www.bertrams.com Top UK wholesaler
and distributor of books, music and
software, founded in 1968, activating internationally.
it also supplies the scholarly and academic bookstores
in UK.
Hachette Book Group -
www.hachettebookgroup.com Book and
magazine publishing and distribution group, activating
on the French market, a subsidiary of
Hachette Livre, the second largest publisher in the
world, with a history of over 170 years. Through its
partnership with Ingram Book
Group in 2009, HBG opened a POD distribution unit in
France for the titles of both groups.
Abebooks
- www.abebooks.com
AbeBooks.com is the world’s largest online marketplace
for books, with over 70 million new, used, rare, and
out-of-print titles listed for sale by more than 13,000
independent booksellers from around the world. AbeBooks
has millions of registered customers who collectively
purchase up to 25,000 books a day from its 5 global
websites: www.AbeBooks.com,
www.AbeBooks.co.uk,
www.AbeBooks.de, www.AbeBooks.fr
and www.Iberlibro.com.
A true internet success
story, AbeBooks.com has been selling books online since
1996, and is a private company based in Victoria, BC
Canada, with offices in Germany and Spain.
Alibris
- www.alibris.com
Alibris is a top online destination for new and used books,
as well as rare and out-of-print books. They connect
people who love books, music, and movies to the best
independent sellers from 45 countries around the world.
Their proprietary technology and advanced logistics allow
them to offer over 60 million used, new, and out-of-print
books to consumers, libraries, and retailers, which
include Amazon.com, Barnes & Noble, Books-A-Million,
Borders, and Chapters/Indigo. Founded in 1998 and
acquired by Oak Hill Capital Partners in 2006, Deloitte
named Alibris a "Fast 50" and a
"Technology Fast 500" growth business in 2005.
Alibris also operates in UK through their website www.alibris.co.uk.
Espresso Book Machine (EBM)
The Espresso Book Machine (“the book ATM”), produced by
On Demand Books in partnership with Xerox, offers the
newest POD technology. The EBM has all the functions of
a small printing house (printing, trimming, and
binding); with no human intervention, this device can
print and bind an ordered book within minutes. The
machine is connected to a public-accessed computer,
through which any customer can order the desired title
from the catalogue. The EBM computer is connected to
Ingram's global network, giving the user access from any
location to over 7 million titles. Espresso Book
Machines can be found in the biggest libraries of the
world, as well as universities and independent
bookstores over all continents, and expansion of this
technology continues. To view a short movie showing the
EBM in action, click
here.
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Besides
the basic distribution ensured by partnership with
Ingram and collaboration with other distributors in the
U.S. and U.K., together with listings on the major
retailers' websites, INFAROM
does its own marketing to promote its titles. Our
campaigns use both traditional and online tools to
target communities with specific interests and retailers
specializing in certain editorial fields.
For a title considered to have special
sales potential, additional campaigns at the local level
are run (through direct marketing to retailers), as well
as campaigns for licensing translation rights.
Respective titles can be also shown at major
international book fairs (in Frankfurt, London, Prague,
Tokyo, and other book fairs). ...............................................................................................................................................
Also
for titles published in an author's own language, Ingram
ensures international distribution. Titles are listed in
distributors' catalogues in the section titled books
in ... (the language book is edited in), and
potential customers come from the communities of the
respective language in the U.S. and Europe. Those titles
are also listed on Amazon and its affiliate websites.
See the section titled Non-English
publishing.
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During
the period covered by the publishing contract, the
author is encouraged and counseled to run his or her own
online marketing campaign to promote a book and grow
sales for the benefit of both author and publisher, regardless of
whether the book is an English title or a title in the
author's own language. The POD system allows this author
participation in the marketing of his or her titles, and
this has a visible effect on book sales (see the section
titled Resources). |